spotlight
Read about our cloud-based trading platform, our impact minimization model, and our restructuring as a woman-owned broker.
Proof is a new institutional equities execution platform.
Finance is a bloated industry. And its signature piece, the US equities market, is full of contradictions. It is home to new microwave towers and latency-optimized software, as well as to old and manual processes that have persisted through decades of technological revolution. It is a place designed to facilitate public price discovery through fair competition, but the pricing of its own services is opaque and conflicted.
Proof is working to close the gap between market principles and the actual trading experience of long term investors.
As an execution-only broker dealer, we build algos to navigate the market on behalf of our institutional clients, and we provide unprecedented levels of transparency so that our products are designed to be highly accountable as well as highly performant. Our products leverage a rigorous scientific research process, as well as deep expertise across our team developed over decades in the industry. They operate on a flexible, state-of-the-art trading platform in the cloud that we built ourselves to enable us to iterate quickly and improve our products rapidly.
Lots of companies use transparency as a buzz word, but it often doesn’t go deeper than their marketing materials. That’s not what we mean when we say “transparency.” On this website, you can find materials that detail the design of our technology platform, whitepapers that present the quantitative research behind our algorithms, a blog that chronicles our evolution as a company, a market structure primer that explains our view of how the larger US equities ecosystem functions, and many more resources. We hope you find them useful, and we'd love to hear your feedback!
Proof Trading, Inc.
176 Broadway #15D
New York, NY 10038