mission & values

Our motivation for working at Proof.

What We Hope to Accomplish

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Within Equity Trading

  1. Identify and counteract broker-dealer conflicts of interest and bad practices that harm investors, such as misaligned/opaque routing economics, self-reported TCA, cherry-picked data analysis (and questionable data science practices in general).
  2. Publish all our research and openly collaborate with others in the industry.
  3. Participate in industry discourse and rulemaking, for example by submitting public comment letters from our perspective as an independent new entrant into institutional equity trading.

Within the Finance Industry Overall

  1. Be an example of transparency and candor as opposed to the industry standard of talking your own book and taking a black box approach to technology.
  2. Share our experience building every aspect of this company so that others may benefit from our thought process and avoid our mistakes.
  3. Rather than profit maximizing, we hope to create far more value than we capture from our clients.

Our Values

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Positive Impact

Above all else, we want to do good. Everything we do — what we build, how we operate our business, who we hire, who we work with — must directly support this goal.

Transparency

Sunlight is the best disinfectant, and promoting transparency in finance by example is the lowest hanging fruit toward creating accountability. Whether it is our product, our business practices (both internally and externally), our goals, our accomplishments, or our struggles, we are open and candid about everything we do.

Curiosity, Creativity, and Mastery

When faced with a problem, we have an innate desire to dig and explore until we understand the problem inside and out. We emphasize learning and personal growth and seek out further knowledge to add new techniques and experiences to our tool belt. We want to solve problems as effectively as possible, whether by improving upon what has been done before or by developing novel approaches. Finally, we want to be the best at what we do, and we want to work alongside the best. We believe these three qualities are essential toward maximizing our positive impact.

Diversity

Our broker-dealer is a structured as a woman-owned broker, with our President Allison Bishop as the majority owner. As we grow our business, we aim to center and empower underrepresented voices, granting them shaping authority over key decisions.

Cultural Initiatives

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Pay Transparency

Adopt practices that promote fairness and diversity such as pay transparency, utilizing a formula for determining equity compensation.

Hiring Practices

We incorporate consistent questions and the Rooney Rule into our recruiting process, and we avoid golden handcuffs. We also offer best-in-class health benefits.

Proof Trading, Inc.
176 Broadway #15D
New York, NY 10038

Securities transactions are conducted through Proof Services LLC ("PSL"), a broker-dealer subsidiary of Proof Trading, Inc. Proof Services LLC is a member of FINRA and SIPC. Check the background of this Broker-Dealer and its registered investment professionals on FINRA's BrokerCheck.